Auto Style Consulting

Our Services

Automotive Design Studio

ASC is a bespoke automotive design studio and consultancy based in Birmingham UK, located just a few minutes from the M6. We specialise in supplying European OEMs a flexible term satellite facility, ideally suited for advanced transportation and car design projects. Working in partnership with our clients, ASC provides a unique approach to all aspects of the automotive design process from digital design and visualisation through to physical modelling and prototyping.

Our philosophy is a simple streamlined approach with a strong emphasis on management at studio level.

We service all automotive OEMs across Europe with a complete styling service for both exterior and interior projects and are fully equipped with the latest CMM measuring and on-plate milling technology.


ASC runs a number of training courses covering various aspects of automotive design, visualisation and modelling, both digital and physical.

Our Autodesk Alias® Academy and Clay Modelling Masterclass are tailored around the individual and follow a pre-assessment to determine the most appropriate course.

We cater for all levels of experience, from entry level to the advanced professional. Our courses are open to people of all backgrounds, whether you are a recent graduate, someone in the industry looking to progress to the next level or are just simply looking to retrain from an entirely different background.

Talent Agency

Through our extensive European network of automotive design professionals, our talent agency sources professionals of all disciplines and skill level for your project. Our resources include Interior and Exterior Design, Studio Engineers, CAS Modellers, Colour & Materials, Trimmers, Clay and Hard Modellers.

We are able to offer junior level personnel through to senior and lead professionals with over 20 years industry experience. All of our personnel are individually vetted and come with exceptional recommendations from their previous contracts to ensure they meet the high standards of our customers.

If you are an automotive design professional and looking for a contract placement, please get in touch with an up-to-date CV / portfolio.

Design Studio

Our fully equipped design studio includes the latest Zeiss Stiefelmayer Coordinate Measuring Machines (CMM) and 3-axis milling facilities. We specialise in offering European OEMs a flexible term satellite facility, ideally suited for advanced design projects.

ASC Studio Picture 1
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Principle area:
  • Surface plate 10m x 4m with 2 x Stiefelmayer CMM’s with PC readouts and 3-axis on plate milling.
  • Memmert UF450 Universal touch-screen clay oven.
  • Machinery for prep work including dust extraction.
Mezzanine area:
  • Work stations to accommodate 4 x CAS / Design personnel and viewing platform for studio below.
  • Fully equipped kitchen area and meeting table with seating for 8 eight people.
  • Single client occupancy, key-card entry system for all areas for confidentiality protection, electronically controlled main loading access, remote controlled security shutters and red-care alarm system.
  • Located in modern industrial estate one mile from Birmingham city centre and within two minutes of Junction 6 of the M6.

Autodesk Alias® and Clay Training

Autodesk Alias®

ASC Autodesk Alias Academy

We are offering a unique opportunity to be trained first-hand by automotive design professionals within a studio environment. You will have the chance to gain a professional insight into industry standard techniques that focus on efficiency and best practices. Autodesk Alias® design software powers your creative process with a range of sketching, modelling, surfacing and visualisation tools. Create compelling designs with tools tailored for automotive design and technical surfacing. Get the advanced capabilities you need, from initial concept sketch to development of production ready Class-A surfaces. Autodesk Alias® industrial design software supports concept communication, design modelling, technical surfacing, reverse engineering, real-time design visualisation and engineering development collaboration.

Training Course Content...

  • A high level overview of the Alias® design interface
  • Concept sketch to development of production ready Class-A surfaces
  • An overview of industry modelling best practices and procedures
  • An introduction to the principles of basic curve and surface creation and geometry manipulation
  • Training in a live studio environment
  • Training is tailored around the individual's assessed level of experience

Clay Modelling

ASC Clay Modelling Masterclass

You will experience first-hand what it’s like to design and model cars with renowned automotive industry professionals, giving you the chance to gain insight into this otherwise secretive and little known world. Through our Clay Modelling Masterclasses, you will experience working on a full size concept vehicle just like a professional modeller. Clay Modelling Masterclasses are open to people of all levels and backgrounds, from those looking for a vocational course and considering a career in car design to those who simply want to experience what it’s like to work within the car design industry. Clay modelling courses are tailored to your requirements, with training ranging from introductory to advanced levels.

Each Course Includes...

  • Introduction to clay modelling in a professional design studio environment
  • Learn clay modelling techniques, tools and best practises demonstrated by an experienced industry modeller
  • Theoretical training and industry terminology
  • Practical hands-on exercises
  • Interior and exterior projects working towards a full size clay model concept
  • An introduction to Stiefelmayer Coordinate Measuring Machines (CMM)
  • All tools and materials will be provided

Our training courses are open to people of all levels and backgrounds. Please get in touch for further enquiries, course prices and availability

Email ASC

Talent Agency

Our talent agency specialises in the placement of technical resources within the automotive design sector. Since being established in 2010 we have supplied design professionals to UK and European OEMs.

Through our extensive network of design professionals, our talent agency can source experts of all levels to resource your design projects.

Clay Modellers
CAS Modellers
Hard Modellers

Our niche areas include Digital Modelling, Engineering, Model Preparation, Painters, Leather Trimmers, Hard Modellers and Clay Modellers. All of our consultants are extremely well vetted with many having come through our own training programmes.

If you are an automotive design professional and looking for a contract placement, please get in touch with an up-to-date CV / portfolio.

Email ASC

Connected and Autonomous Vehicles

We are on the brink of an automotive revolution: A major shift in a century-old industry whose primary focus has been on the hardware, to a future where automotive companies will become technology companies producing computers on wheels.

Interior analog controls are being replaced with digital displays and AI voice assistants, and integrated infotainment and eCommerce capabilities will soon be the norm.

Connected and Autonomous Vehicles

In a future that may eliminate the steering wheel entirely, we must consider how vehicles will be designed without a human at the controls. And not just passenger cars, expect to see autonomous buses, delivery fleets and other types of utility vehicle.

Connected and autonomous vehicles will inspire bold new interiors, designed around the user experience, as well as radical new exterior aesthetics.

At ASC, we have specific experience and resources available to help you design your next connected and autonomous vehicle.


  • Discovery 5

    July 2019

    Discovery 5

    In collaboration with ASC, the Discovery 5 rear-end has been redefined by high-end coach builders AVA as part of an overall makeover.

  • ASC Autodesk Alias Academy

    June 2019

    Autodesk Alias® Academy

    In June 2019 we expanded our training services to Autodesk Alias®.

  • AVA Collaboration



    A new collaboration with high end coach builders AVA marks the beginning of an ongoing partnership customising high-end vehicles.

  • CMM 3-axis


    CMM Upgrade

    Conversion of CMM machines to 3-axis on plate milling capabilities.

  • Zeiss Stiefelmayer CMM


    Zeiss Stiefelmayer CMM

    Installation of the latest Zeiss Stiefelmayer Coordinate Measuring Machines (CMM) and increased plate capacity has enabled multiple projects to be worked on simultaneously.

  • ASCs State of the Art Studio


    State of the Art Studio

    In 2012 we moved to our new studio in Birmingham, West Midlands - at the heart of the UK automotive industry. ASC has since grown to become a respected supplier within the automotive design industry, servicing European OEMs and private clients with innovative and creative solutions.

  • ASCs Humble Beginnings


    Our Humble Beginnings

    Auto Style Consulting (ASC) was formed in 2010 as a service provider to the automotive design industry. Beginning life as a small independent design studio, also offering clay model training, and supplying technical resources to European OEMs.

Contact Us

Unit 6, Octagon Business Park, Miller Street, Birmingham, B6 4NH, UK

+44 (0) 121 359 0299

Email ASC